I'm Ylva, founder of Marketing At Scale
If you've made it here, you're probably past the point of wondering whether you need marketing support. You already know you do.
Maybe you've been doing it yourself and it's started to slip. Maybe you hired someone junior and spent more time managing them than you saved. Maybe an agency delivered a deck and not much else. Whatever got you here — I get it.
I've worked in B2B marketing for 15+ years, across different industries and growth stages. My background spans both finance and marketing, which means I think commercially first and don't lose sight of what the business actually needs.
That's what Marketing At Scale is built around.
How I work
I step in as your embedded marketing partner. I work closely with you, take real ownership of strategy and execution, and stay for the long run, not just the kickoff.
I'm structured enough to bring order to the chaos, and flexible enough to work the way your company actually operates. I focus on what matters, and I'll tell you honestly what I think, even when that means pushing back.
I work AI-first, it's built into how I research, write, plan, and manage projects. It means I move quickly and stay lean without cutting corners on thinking.
My clients say it ends up feeling less like bringing in an external consultant and more like finally having a proper marketing lead on the team.
I'm fully remote and based in Gothenburg, Sweden (CET timezone).
Things you didn't ask (but I'll tell you anyway)
👧 I'm a mom of three, which has taught me more about prioritisation and staying calm under pressure than any job ever could.
🏝️ I travel as much as a family of five will allow, which is still quite a lot.
🪩 I side-hustle as a DJ with a serious soft spot for 90s and 00s dance music. Nostalgic vibes, always.
🍣 If I could only eat 3 things for the rest of my life: sushi, chocolate, and popcorn.
🍵 My favorite hot beverage? Matcha latte
Let's figure out what your marketing actually needs.
Book a free 30-minute intro call. We'll talk through where your marketing is and whether I'm the right fit.
Find a time that works for you below.
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