Embedded marketing partner to startups and scaleups in tech, life science, and finance.
I'm Ylva – a senior marketer with 15+ years of experience across marketing strategy, communications, and digital, working with startups and scaleups in tech, life science, and finance.
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With a business degree from Stockholm School of Economics and experience from working with both marketing and finance, I think about ROI before channels, strategy before content, and priorities before tactics.
I step in as an embedded senior marketing partner, taking ownership of strategy, structure, and execution, so you get the thinking of a marketing lead without adding one to your headcount.
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Companies usually come to me when marketing feels fragmented, growth has stalled, or they know they need real marketing leadership but aren't ready to hire full-time.
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Sound familiar? Let's talk.​
Your embedded marketing partner — from strategy to execution
Marketing Strategy & Positioning
Clarity on where to focus, who to target, and how to position — so every marketing decision has a clear rationale behind it.
Email & Customer Nurturing
Newsletters, sequences, and automations built and managed as part of a long-term strategy
Messaging & Copywriting
Sharp, consistent messaging across your website, campaigns, and channels — grounded in your positioning
Visual Branding & Content Design
Consistent visual content and brand assets — whether for a campaign, a pitch deck, or day-to-day content.
Website & Social Media
Keeping your digital presence active, consistent, and aligned with your strategy
Marketing Planning & Direction
Regular planning, channel prioritisation, and a clear roadmap for what to focus on — so marketing moves in one direction
If you get the opportunity to hire Ylva, you should take it
"I hired Ylva to help us with launching Freetrade in Sweden. Having both a financial background and extensive marketing experience, Ylva was a perfect fit. Ylva is a problem solver and a doer – whenever she finds issues in moving the project forward she also comes with suggestions on how they can be solved. Ylva is reliable, organized and not to mention fun to work with!"
Daniel Engström
Country Launcher
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Freetrade
How we can work together
Embedded Marketing Partner
ONGOING RETAINER
For startups and scaleups that need senior marketing leadership without adding to headcount.
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I step in as your embedded marketing partner, taking ownership of strategy, structure, and execution on an ongoing basis. You get a senior marketing lead who knows your business, drives the work, and keeps everything moving in one direction.
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Right for you if: You've outgrown ad-hoc marketing and need someone to own it properly, but you're not ready to hire a full-time marketing lead yet.
Marketing Strategy Sprint
A focused, time-limited engagement to define your positioning, priorities, and marketing plan. Built with you, not handed to you.
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You walk away with a clear strategy, sharp messaging, and a prioritised roadmap ready to act on.
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Right for you if: You know you need a proper marketing strategy but aren't sure where to start or what to tackle first.
Marketing Audit & Roadmap
An independent review of where your marketing stands today. What's working, what isn't, and what to focus on next.
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You get a clear, prioritised roadmap based on your business goals and current marketing reality. A fast, low-commitment way to get an honest external view.
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Right for you if: You want clarity and a clear direction or you need an external perspective to validate your current approach.
Clients I've worked with
Ready to bring clarity to your marketing?
Book a free 30-minute intro call.
No agenda — just an honest conversation about your marketing and whether I can help.
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Find a time that works for you below.
Prefer to reach out first?