Sound familiar?
You're doing everything yourself — and marketing keeps falling to the bottom of the list.
You're posting when you remember to. Your strategy is whatever felt right last week. You've tried a few AI tools but aren't sure you're actually using them right.
You don't need a big agency. You don't need a full-time hire. You need a clear system — and someone who knows how to build one.
My approach
Senior marketing thinking. Practical tools. Real results.
I work closely with business owners — either as an ongoing partner or in focused engagements — to build marketing that's actually sustainable. And I use AI as a lever that helps you do more with less.
Clear strategy — not guesswork
Moving beyond random acts of marketing towards a structured plan that focuses on your business goals and high-impact activities.
AI tools that actually save you time
Implementing smarter workflows that leverage AI to handle repetitive tasks, freeing you up to focus on high-level growth strategy.
A system you own, not a dependency on me
Developing a robust marketing infrastructure with clear playbooks, so your business retains all the knowledge and control.
Whether you want an ongoing partner, a one-time setup, or just a focused session — there's a starting point that fits where you are right now.
Three ways to get started
Work with me
Embedded Marketing Partner
Ongoing retainer - Book a call to discuss
- Dedicated fractional marketing lead
- Strategic direction aligned to your goals
- Hands-on execution support
- AI workflows built in from day one
- Regular check-ins and reviews
Best for: Businesses wanting consistent marketing leadership without a full-time hire
What clients say
“
Ylva is one of the best partners we have worked with
"We are very grateful for Ylva's work with our website. In addition to writing new articles and improving existing ones, we also received help with the structure of most of the pages, creating a better user experience. Ylva is organized and a clear communicator. The delivery was beyond expectations and Ylva is one of the best partners we have worked with."
Steve Ristolainen
Founder and CEO
Stiligt Design
“
If you get the opportunity to hire Ylva, you should take it
"We hired Ylva to help us with launching Freetrade in Sweden. Having both a financial background and extensive marketing experience, Ylva was a perfect fit. Ylva is a problem solver and a doer – whenever she finds issues in moving the project forward she also comes with suggestions on how they can be solved. Ylva is reliable, organized and not to mention fun to work with!"
Daniel Engström
Country Launcher
Freetrade
“
Ylva has really exceeded all my expectations
"Working with Ylva has been a pure pleasure from day one.
Ylva is structured, fast and an excellent project manager. She has an eye for detail as well as the big picture. Ylva has really exceeded all my expectations and I have always introduced her to our customers with great confidence."
Lisa von Segebaden
Agency Director
Grown
Marketing clarity. Once a week.
One practical tip each week to help you make smarter marketing decisions in less time.
ABOUT ME
Hi, I'm Ylva.
I've spent more than 15 years in marketing, working across a range of industries and primarily with small and medium-sized businesses. It's work I value because the impact is visible, and because the people I partner with care deeply about what they've built.
My business degree from Stockholm School of Economics gave me a strong grounding in business, and the years of hands-on work since have shaped everything else. I'm as comfortable with a spreadsheet as a brand strategy, I pay close attention to whether marketing is actually delivering, and I tend to weigh results before ideas – something clients consistently tell me they appreciate.
What I offer is senior marketing thinking without the commitment of a full-time hire. I work across both strategy and execution, which means you get the high-level direction and someone who will roll up their sleeves and make it happen. I take ownership, I move quickly, and I make marketing feel clear and manageable rather than like one more thing to worry about.
Most of all, I become genuinely invested in the businesses I work with. When we work together, your goals become mine – we're in it together.
Things you didn't ask (but I'll tell you anyway)
👧 I'm a mom of three, which has taught me more about prioritisation and staying calm under pressure than any job ever could.
🏝️ I travel as much as a family of five will allow, which is still quite a lot.
🪩 I side-hustle as a DJ with a serious soft spot for 90s and 00s dance music. Nostalgic vibes, always.
🍣 If I could only eat 3 things for the rest of my life: sushi, chocolate, and popcorn.
🍵 My favorite hot beverage? Matcha latte